Paragon Coaching Group
Coleen McCray is an executive coach with a passion for developing emerging leaders and assisting seasoned leaders in path formation to their goals.
the project scope
Brand Strategy and Identity
New Logo Suite and Brand Colors
Brand Toolkit for Type, Illustrations, & Patterns
Custom Squarespace Website Design
the brand personality
Sophisticated and Genteel
Updated Corporate Vibe
Inspired by Nature
With a hint of Glam
integration
To tie in the coaching theme, I chose images that felt like nature but included people living life. Keeping the brand fun and approachable, I made sure to included a scripted favicon to indicate my idea for font direction on the logo.
Paragon Coaching Group
Brand Strategy, Identity & Website Design
Logo Design & Brand Identity
This primary logo is shown in colors of the ocean, but when used in secondary placements, is suited for any of the brand colors. The strengths and straight lines in the logo are juxtaposed with images that are softer and lighter and allow for a more balanced palette.
