Your brand:
Built exclusively for you.

Not an off-the-shelf template anyone can use

The Sinclair Loeffler process is comprehensive, done-for-you, and entirely custom — from the first strategic conversation to the final site launch.

Taking You from Unclear to Unmistakable

Experience our fully integrated and customized engagement

What's Included:

1
Discovery Coaching

We begin where most designers never go — inside your thinking. Through a structured coaching process, we clarify your positioning, your audience, your voice, and what makes you the only choice in your category. This is the foundation everything else is built on.

2
Brand Strategy

From the discovery work emerges a clear strategic framework: your brand positioning, messaging architecture, tone of voice, and competitive differentiation. This becomes your brand's north star — guiding every design decision that follows.

3
Visual Identity

A distinctive visual language built entirely around you: logo design, typography system, color palette, and brand standards. Elegant. Purposeful. Unmistakably yours.

4
Website Design

A custom Squarespace site that works as hard as you do — clear navigation, compelling copy, and a design that reflects your authority. Built and optimized for visibility in an AI-driven search landscape.

5
Ongoing Support

Many clients continue working with Christine after launch — for additional brand materials, templates, marketing collateral, and ongoing strategic guidance. Available at $90/hour.

This Work Is Right for You If —

You've built real expertise and your current brand doesn't reflect it
You want someone who can coach you through the process, and deliver a premium custom experience
You're ready to invest in a brand built for long-term success

This Work Is Not Right for You If —

You're looking for the lowest price
You need something built in 48 hours
You want to drive the design process yourself

Commonly Asked Questions

Custom branding, visual design, and Squarespace web design for executives, entrepreneurs, and nonprofits. If you’ve outgrown your current brand and are seeking a collaborative process that produces a premium brand, you’re in the right place.
Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work, typically for current and past clients. If you’re not sure what you need, reach out and we’ll figure it out.

Most premium Squarespace branding + visual identity + web design projects start around $6500. Bigger projects cost more, smaller ones cost less. I price according to the scope of the project based on your specific wishes and what matters most to you, and to your ideal audience.
Email me directly at christine [at] sinclairloeffler [dot] com. No forms, no inbox black holes - I read every message myself.