Discover Your Brand Identity Blueprint

Foundation Building

Successful branding begins with knowing who you are and why you are called to your vocation. We guide you through the process of clearly defining your vision, values, differentiation and creation story, the cornerstone elements of your brand strategy.

Brand Identity

We help you define your ideal audience and collaborate with you on strategic language that fits you. We’ll integrate your goals, belief system and origin story to develop your unique messaging, logo, typography, pattern, color, and image library. The result is your Brand Identity Blueprint. This is the tool you’ll tap the most as you grow and expand your brand.

Web Design

We believe purposeful design can elevate good ideas into beloved brands. Your brand identity is translated into a custom-designed, beautifully responsive and compelling website that is easy to navigate and maintain. The size and complexity of your site will be determined by your project objectives and goals.

Is clarifying your differentiation holding your back from turning your dreams into reality?

Our clients prioritize purpose and meaning in their life and work legacy. We take a meticulous approach to ensuring your new brand identity aligns with your beliefs and dreams.

During the Discovery process, some of the questions we’ll ask include:

“What in life and work matters most to you?”

“What are your superpowers?”

“How would others say you show up in the world?”

“How does this resonate with your target audience?”

“How is this life you are living the life that is meant to live in you?”

Let us deliver a superior brand based on what matters most to you, and to your ideal audience.

Delivering your best work into the world is a deliberative process.

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Our process is inherently collaborative. We use our expertise to guide you through every step of your project and ensure each decision is one you feel good about. We’ll create an aesthetic based on what you like and what your audience likes to produce truly differentiated and compelling brands.

We serve our clients well. This drives us to continually evolve and refine everything we do. Our work isn’t just beautiful for the sake of it (though it is definitely that!). It is also genuinely effective at reaching and growing your target audience.

We’ll help you refine, reflect & communicate your truest self.

Then we get busy building a brand strategy and design that becomes the foundation for your best work ever. With our process you will achieve bigger dreams and better brands than ever before.

“If you’re ready to build a better dream, we’re here to help you make it happen.”

Christine Loeffler

Sinclair Loeffler.
A “Brand Strategy Design” consultancy.

Our proprietary Brand Strategy Design model evolved around Christine’s extensive experience in executive coaching, professional speaking, strategic planning, brand identity, graphic and web design.

Christine works with high-achieving executives and entrepreneurs who want their brand to reflect their unique differentiation in the marketplace, along with their authentic values, preferences and personality.