Branding + Strategy + Design 

… that feels as polished and elevated as the value you deliver.

1

Foundation
Building


Successful branding begins with knowing who you are and why you are called to your vocation. We guide you through the process of clearly defining your goals, belief system (vision, values, and differentiation) and origin story, the cornerstone elements of your brand strategy.

2

Brand System Blueprint


We help you define your ideal audience and collaborate with you on strategic language that fits you. We’ll integrate your goals, belief system and origin story to develop your unique messaging, logo, typography, pattern, color, and image library. The result is your Brand System Blueprint. This is the tool you’ll tap the most as you grow and expand your brand.

3

Web
Design


We believe purposeful design can elevate good ideas into beloved brands. Your brand system blueprint is translated into a custom-designed, beautifully responsive and compelling website that is easy to navigate and maintain. The size and complexity of your site will be determined by your project objectives and goals.

Foundation Building

We begin every project by asking questions. What is your origin story? How did you know this was the career for you? What are the cultural implications of your work? Where would you like your organization to be in five years? Before we get to work, we need to understand your industry, audience, history, and desired outcomes so what we build achieves your goals – and then exceeds them.

  • Brand Audits

  • Content Audits

  • Strategic Goalsetting

  • Collaborative Workshops

  • Competitive Analysis

  • Market Research

  • User Journeys & Personas

Visual Identity

Your brand determines how your audience perceives you, not just in the form of a logo design or tagline.

We dig deep into our clients’ personality and businesses to ensure no assumption is left unchallenged and no strategic avenue is left unexplored.

  • Naming & Tagline

  • Brand Positioning Platform

  • Logo Design

  • Visual Identity Systems

  • Voice & Tone

  • Key Messages Guide

  • Brand Style Guides

  • Collateral & Stationary

Web Design & Development

Websites are more than a digital property. They are the public face of your company, a destination where your audience can engage with your brand. Using the latest tools, technologies, and content management systems, we create user-friendly websites that combine style with substance.

  • Content Strategy

  • Site Architecture

  • Responsive Interface Design

  • Custom Squarespace Development

  • Website Training & Documentation

  • Website Maintenance & Support

My clients expect a working partnership rooted in mutual trust and superior results.

My Brand System Design process evolved with my extensive experience in executive coaching, communication leadership, content development, brand identity, graphic and web design.

I work with experienced executives and entrepreneurs who want their brand to reflect their authentic values, preferences and personality, along with their differentiation in the marketplace.

Every day, that’s what I aim to deliver.

You may be wondering…

  1. What kinds of projects do you take on?
    Custom branding, visual design, and Squarespace web design for professional businesses and nonprofits. If you’ve outgrown your current brand and/or site or need a site that communicates at a higher level, you’re in the right place.

  2. Do you offer one-off fixes or consulting?
    Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work. If you’re not sure what you need, reach out and we’ll figure it out.

  3. How much does it cost to work with you?
    Most custom Squarespace branding + visual identity + web design projects start around $6500. Bigger projects cost more, smaller ones cost less. I price according to your specific wishes based on what matters most to you, and to your ideal audience.

  4. Do you offer one-off fixes or consulting?
    Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work. More on those here but if you’re not sure what you need, reach out and we’ll figure it out.

  5. What’s the best way to get in touch?
    Email me directly at christine [at] sinclairloeffler [dot] com. No forms, no inbox black holes - I read every message myself.

Your brand, visual identity and website needs to be based on what matters most to you, and to your ideal audience.