Branding + Strategy + Design 

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Foundation Building

Successful branding begins with knowing who you are and why you are called to your vocation. We guide you through the process of clearly defining your vision, values, differentiation and creation story, the cornerstone elements of your brand strategy.

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Visual Identity

We help you define your ideal audience and collaborate with you on strategic language that fits you. We’ll integrate your goals, belief system and origin story to develop your unique messaging, logo, typography, pattern, color, and image library. The result is your Brand Identity Blueprint. This is the tool you’ll tap the most as you grow and expand your brand.

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Web Design

We believe purposeful design can elevate good ideas into beloved brands. Your brand identity is translated into a custom-designed, beautifully responsive and compelling website that is easy to navigate and maintain. The size and complexity of your site will be determined by your project objectives and goals.

Foundation Building

The “Brand System Design” process starts with understanding you and your goals through one-three discovery calls (depending on the scope of the project),

During these calls, you and I are digging deep to get clarity for both of us. Some sample questions include:

  • What is your origin story?

  • What in life and work matters most to you?

  • How would others say you show up in the world?

  • How does this resonate with your target audience?

  • What are the cultural implications of your work?

  • Where would you / your organization like to be in a year; in 3 years?

Before I get started, I want to understand your belief system, audience, history, industry and desired outcomes so what we build together achieves your goals – and then exceeds them.

My structured process will reveal:

  • Your core beliefs and goals

  • Your value system

  • Your ideal audience

  • Your brand personality

  • Your color and design preferences

  • Your key competitors

  • Your “non-negotiables”

Visual Identity

Your brand is how your audience perceives you, not just a logo design or tagline. We dig deep into our clients’ personality and businesses to ensure no assumption is left unchallenged and no strategic avenue is left unexplored.

  • Naming & Tagline

  • Brand Positioning Platform

  • Logo Design

  • Visual Identity Systems

  • Voice & Tone

  • Key Messages Guide

  • Brand Style Guides

  • Collateral & Stationary

Web Design & Development

Websites are more than a digital property. They are the public face of your company, a destination where your audience can engage with your brand. Using the latest tools, technologies, and content management systems, we create user-friendly websites that combine style with substance.

  • Content Strategy

  • Site Architecture

  • Responsive Interface Design

  • Custom Squarespace Development

  • Website Training & Documentation

  • Website Maintenance & Support

“Our clients expect excellence.
We deliver it.”

My Brand System Design process evolved with my extensive experience in executive communication, professional speaking, technology, brand identity, graphic and web design.

I work with high-achieving executives and entrepreneurs who want their brand to reflect their authentic values, preferences and personality, along with their differentiation in the marketplace.

You may be asking…

  1. What kinds of projects do you take on?
    Custom branding, visual design, and Squarespace web design for professional businesses and nonprofits. If you’ve outgrown your current brand and/or site or need a site that communicates at a higher level, you’re in the right place.

  2. Do you offer one-off fixes or consulting?
    Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work. If you’re not sure what you need, reach out and we’ll figure it out.

  3. How much does it cost to work with you?
    Most custom Squarespace branding + visual identity + web design projects start around $6500. Bigger projects cost more, smaller ones cost less. I price according to your specific wishes based on what matters most to you, and to your ideal audience.

  4. Do you offer one-off fixes or consulting?
    Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work. More on those here but if you’re not sure what you need, reach out and we’ll figure it out.

  5. What’s the best way to get in touch?
    Email me directly at christine [at] sinclairloeffler [dot] com. No forms, no inbox black holes - I read every message myself.

Your brand, visual identity and website needs to be based on what matters most to you, and to your ideal audience.