Coaching + Brand Strategy + Design
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Foundation Building
Successful branding begins with knowing who you are and why you are called to your vocation. We guide you through the process of clearly defining your vision, values, differentiation and creation story, the cornerstone elements of your brand strategy.
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Visual Identity
We help you define your ideal audience and collaborate with you on strategic language that fits you. We’ll integrate your goals, belief system and origin story to develop your unique messaging, logo, typography, pattern, color, and image library. The result is your Brand Identity Blueprint. This is the tool you’ll tap the most as you grow and expand your brand.
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Web Design
We believe purposeful design can elevate good ideas into beloved brands. Your brand identity is translated into a custom-designed, beautifully responsive and compelling website that is easy to navigate and maintain. The size and complexity of your site will be determined by your project objectives and goals.
Establish Your Foundation
FOUNDATION BUILDING
The “Brand System Design” process starts with understanding you and your goals through one-three discovery calls (depending on the scope of the project),
During these calls, you and I are digging deep to get clarity for both of us. Some sample questions include:
What is your origin story?
What in life and work matters most to you?
How would others say you show up in the world?
How does this resonate with your target audience?
What are the cultural implications of your work?
Where would you / your organization like to be in a year; in 3 years?
Before I get started, I want to understand your belief system, audience, history, industry and desired outcomes so what we build together achieves your goals – and then exceeds them.
My structured process will reveal:
Your core beliefs and goals
Your value system
Your ideal audience
Your brand personality
Your color and design preferences
Your key competitors
Your “non-negotiables”
Discover Your Visual Identity
VISUAL IDENTITY
Your brand is how your audience perceives you, not just a logo design or tagline. We dig deep into our clients’ personality and businesses to ensure no assumption is left unchallenged and no strategic avenue is left unexplored.
Naming & Tagline
Brand Positioning Platform
Logo Design
Visual Identity Systems
Voice & Tone
Key Messages Guide
Brand Style Guides
Collateral & Stationary
Design. Differentiate. Deliver.
WEB DESIGN & DEVELOPMENT
Websites are more than a digital property. They are the public face of your company, a destination where your audience can engage with your brand. Using the latest tools, technologies, and content management systems, we create user-friendly websites that combine style with substance.
Content Strategy
Site Architecture
Responsive Interface Design
Custom Squarespace Development
Website Training & Documentation
Website Maintenance & Support
HOW I SET MY PRICING
What kinds of projects do you take on?
Custom Squarespace web design, redesigns, and strategic clean-ups for eCommerce brands, service businesses, and nonprofits. If you’ve outgrown your starter site or need a site that communicates at a higher level, you’re in the right place.
How much does it cost to work with you?Most new Squarespace sites start around $6k. Bigger projects cost more, smaller ones cost less. I price transparently and never recommend work you don’t actually need.
Do you offer one-off fixes or consulting?
Yes - in addition to full builds, I offer strategy sessions, consulting days, and occasional project-specific work. More on those here but if you’re not sure what you need, reach out and we’ll figure it out.
What’s the best way to get in touch?
Email me directly at hello [at] kristineneil [dot] com. No forms, no inbox black holes - I read every message myself.
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
Let us deliver a superior brand based on what matters most to you, and to your ideal audience.
“Our clients expect excellence.
We deliver it.”
Sinclair Loeffler.
The “Brand System Design” consultancy.
Our proprietary Brand System Design model evolved around Christine’s extensive experience in executive coaching, professional speaking, strategic planning, brand identity, graphic and web design.
Christine works with high-achieving executives and entrepreneurs who want their brand to reflect their unique differentiation in the marketplace, along with their authentic values, preferences and personality.