Coaching  + Brand Strategy + Design 

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Foundation Building

Successful branding begins with knowing who you are and why you are called to your vocation. We guide you through the process of clearly defining your vision, values, differentiation and creation story, the cornerstone elements of your brand strategy.

2

Visual Identity

We help you define your ideal audience and collaborate with you on strategic language that fits you. We’ll integrate your goals, belief system and origin story to develop your unique messaging, logo, typography, pattern, color, and image library. The result is your Brand Identity Blueprint. This is the tool you’ll tap the most as you grow and expand your brand.

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Web Design

We believe purposeful design can elevate good ideas into beloved brands. Your brand identity is translated into a custom-designed, beautifully responsive and compelling website that is easy to navigate and maintain. The size and complexity of your site will be determined by your project objectives and goals.

Establish Your Foundation

FOUNDATION BUILDING

We set the foundation of your Brand System Design with leadership coaching, research and strategy.

Digging deep, we may ask:

What is your origin story?

What in life and work matters most to you?

How would others say you show up in the world?

How does this resonate with your target audience?

What are the cultural implications of your work?

Where would you like your organization to be in five years?

Before we get to work, we need to understand your belief system, audience, history, industry and desired outcomes so what we build achieves your goals – and then exceeds them.

  • Brand Audits

  • Content Audits

  • Strategic Goalsetting

  • Collaborative Workshops

  • Competitive Analysis

  • Market Research

  • User Journeys & Personas

Discover Your Visual Identity

VISUAL IDENTITY

Your brand is how your audience perceives you, not just a logo design or tagline. We dig deep into our clients’ personality and businesses to ensure no assumption is left unchallenged and no strategic avenue is left unexplored.

  • Naming & Tagline

  • Brand Positioning Platform

  • Logo Design

  • Visual Identity Systems

  • Voice & Tone

  • Key Messages Guide

  • Brand Style Guides

  • Collateral & Stationary

Design. Differentiate. Deliver.

WEB DESIGN & DEVELOPMENT

Websites are more than a digital property. They are the public face of your company, a destination where your audience can engage with your brand. Using the latest tools, technologies, and content management systems, we create user-friendly websites that combine style with substance.

  • Content Strategy

  • Site Architecture

  • Responsive Interface Design

  • Custom Squarespace Development

  • Website Training & Documentation

  • Website Maintenance & Support

Let us deliver a superior brand based on what matters most to you, and to your ideal audience.

“Our clients expect excellence.
We deliver it.”

Sinclair Loeffler.
The “Brand System Design” consultancy.

Our proprietary Brand System Design model evolved around Christine’s extensive experience in executive coaching, professional speaking, strategic planning, brand identity, graphic and web design.

Christine works with high-achieving executives and entrepreneurs who want their brand to reflect their unique differentiation in the marketplace, along with their authentic values, preferences and personality.

Contact Christine